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A Philippines-based outsourced support and back-office operator that turns trained service teams into recurring revenue for technology companies.
nearly $25M ARR in 2021 · 1,000+ employees
Fewer bars = easier, cheaper, or faster for an AI-assisted solo builder. Editorial judgments based on the case details.
Cody McLain built SupportNinja around a simple observation: startups needed reliable support, but outsourcing providers were not targeting them with enough focus. The company supplied customer support, back-office work, content moderation, lead generation, and data-mining services to technology and online businesses. McLain borrowed the proven-market logic of supplying tools to miners: sell an essential service into an existing industry instead of inventing a new category. SupportNinja started with a website and Google Ads, then won cleaning service Cleanify as its first customer even though the founder had not yet built a Philippines operation. He visited corporate BPO offices, found a staff-leasing partner, and began with a small agent group before building an office that could support up to 150 agents across three shifts. The founder reported about $3.9M in 2017 revenue and nearly $25M ARR in 2021, with more than 1,000 employees. Inbound marketing and an enterprise sales team worked together, while culture and operational knowledge helped the company stand apart from lower-priced providers.
9 more sections — how the first customers came, how the first dollar landed, what turned the flywheel, and how they got through the silent stretch. Members read all of it.
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Join the Unicorn Club — $5/moCancel in one click · first payment refundable for 7 daysData credibility: Founder interview; the $3.9M 2017 revenue, nearly $25M 2021 ARR, employee count, and customer story are founder-reported and unaudited. The transcript does not provide third-party financial verification.