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An AI resume builder that turns recruiter expertise into affordable, self-serve feedback for job seekers.
~90% net margin (founder estimate) · $99 lifetime or $29/week
Years of generous resume feedback built the trust and rubric that made a self-serve AI product credible.
Fewer bars = easier, cheaper, or faster for an AI-assisted solo builder. Editorial judgments based on the case details.
Sheets Resume is an AI resume builder created by recruiter Colin McIntosh with a software-engineer friend and a third partner found through Reddit. McIntosh brought recruiting experience and resume-review guidance; the engineering partner built the software, and the founder says he contributes UX notes and product direction. The offer is $99 for lifetime access or $29 for one week, with no monthly subscription. By its second month it was doing roughly $20,000 per month, and McIntosh estimates net margins around 90%. The product grew from years of free resume advice on Reddit and paid manual reviews priced up to $400, where demand exceeded the founders’ time. The team launched the tool free on August 26, then added pricing after observing heavy usage and word of mouth. This is a specific expertise-to-software transition: recruiting knowledge became repeatable AI feedback for job seekers. McIntosh says he spends 5 to 10 hours a week on it.
For a resume tool, the first customers are easiest to find where job seekers already ask for feedback. McIntosh had built credibility by answering resume questions on Reddit for years, so the initial launch could be added to an existing help thread rather than introduced cold.
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Data credibility: Founder interview on Starter Story. The host frames the business at about $20,000/month in its second month and "$250,000 per year"; the auto-transcript renders Colin McIntosh's own month-two figure as "$220,000 of sales", which conflicts with that framing and is most likely a mis-transcription of about $22,000. The ~90% net margin is the founder's estimate. No dashboard, refund or acquisition-cost data is shown.
The first dollar arrived after a free launch, not from a paid campaign. The founder says the team launched on August 26, posted the tool into his established Reddit advice thread and saw thousands of resumes processed in the first week.
This business has a natural loop between free expertise, useful product output and public proof. Helpful resume guidance attracts people searching for answers; the free builder gives them a fast first result; users who get value can tell peers who are also job hunting.
Resume software often has a long stretch between people saying the advice is helpful and proving they will pay for it.
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