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A remote software agency that lets startup founders fund MVP development with a mix of cash and future equity.
10 customers since launch · one customer left · break-even
Fewer bars = easier, cheaper, or faster for an AI-assisted solo builder. Editorial judgments based on the case details.
John Steele launched the parent company Auxiliary Teams in 2016 and rolled SeriesCode out in 2019 as a focused offer for startups that needed software but could not comfortably fund a traditional agency. The company builds SaaS products for founders rather than selling a software product of its own. Its pricing makes the wedge clear: a published $84 hourly rate can become $42 in cash when the customer accepts a 50/50 cash-equity split. A basic Chrome application is roughly $25K, while a SaaS web-app MVP aimed at a first dollar can be about $50K over 90 days, with half payable in cash. By December 2019, the company had 28 people worldwide, 10 customers since launch, $85K in monthly recurring revenue, and operations around break-even. The unusual financing layer is a SAFE balance with a 20% discount and no cap or interest, giving founders a way to preserve cash while SeriesCode participates if a later financing or sale creates liquidity.
9 more sections — how the first customers came, how the first dollar landed, what turned the flywheel, and how they got through the silent stretch. Members read all of it.
Join the Unicorn Club — $5/moCancel in one click · first payment refundable for 7 daysThe quick-reference card — acquisition channels, replication playbook, and risk map — is members-only.
Join the Unicorn Club — $5/moCancel in one click · first payment refundable for 7 daysPaste into Claude Code / Codex and get a working version of this product end-to-end.
Two production-grade prompts per idea — a full build spec and an SEO growth plan — plus 10 tailored build specs a week. Members only.
Join the Unicorn Club — $5/moCancel in one click · first payment refundable for 7 daysEvery claim traces back to a listed source.
Source links and the full captured transcripts — the raw material behind every number — are members-only.
Join the Unicorn Club — $5/moCancel in one click · first payment refundable for 7 daysData credibility: Founder interview; the $85K MRR, customer count, team size, growth, and break-even claim are self-reported and unaudited. The agency's customer and financing examples were described by John Steele, not independently verified.