Kaleb's first SaaS — $10-11K MRR, listed at $112K, and the pivot to paid ads — $10-11K MRR in year one (first SaaS, built in Bubble) · listed on Acquire.com at a $112,000 expectation, deal did not close · $40,000+ lifetime paid ad spend · current iOS app portfolio: ~$3K/month, first $440 day · at $50/day ad spend: 8-10 trial starts/day, 4-5 converting · ProvenStartups