Iconta

01The full story

Iconta is an Ecuadorian platform for electronic invoicing and accounting, discussed in an interview with CEO Ricardo Vallejo. The conversation centers on online entrepreneurs who need to issue invoices and organize their business records as Ecuador moves toward electronic billing. Vallejo says that customers increasingly ask for more than invoice issuance: they want plans that let them load expense invoices, see a profit-and-loss statement, and understand how the business is performing. Iconta’s accounting plans start at $120 per year, and the company has introduced packages with broader information and processes for businesses that need them. Vallejo says the team generates sales for digital entrepreneurs every month. He also describes a progression from small operators who may only make a few occasional sales to businesses with recurring revenue, larger amounts, and needs around accounts receivable, accounts payable, inventory, and reconciliation. This is a localized vertical SaaS opportunity built around compliance as an entry point and management visibility as an expansion path.