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A digital healthcare membership business has paired fast revenue growth with an expanding base of nearly 3 million members.
Nearly 3M members · $2.6B trailing-12-month revenue
Healthcare demand can be enormous; the hard part is keeping the service trusted and the margins healthy while acquisition and expansion costs rise.
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Hims & Hers is a digital healthcare business built around a large consumer membership base. Parkev Tatevosian reports revenue up 40% to $753 million, nearly 3 million members, and 300,000 net new members in the latest completed quarter. He also cites $2.6 billion of trailing-12-month revenue. The company’s international segment reached $131 million after the Eucalyptus acquisition, which the analyst describes as 17 times larger year over year. Management’s stated four-year outlook is $6.5 billion in revenue and $1.3 billion in adjusted EBITDA; those are targets, not achieved results. The analyst also points to positive operating cash flow, while warning that margins and return on invested capital have weakened. This is a scale reference for consumer healthcare, with meaningful acquisition, clinical, operational, and capital demands.
To win the first members for a consumer telehealth brand, begin with one care need that has clear intent and an unsatisfying incumbent experience. Build a landing page around the exact question a patient searches, explain the eligibility and clinician review steps plainly, and show the price before account creation.
The quick-reference card — acquisition channels, replication playbook, and risk map — is members-only.
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Data credibility: The revenue, membership, cash flow, and margin figures are reported by the video’s analyst. The segment does not show source documents or an independently audited dashboard, so these remain creator-reported figures here; management’s four-year revenue and EBITDA figures are forecasts, not results.
For a healthcare membership, the first dollar should follow a real care interaction rather than a vague promise of access. Choose one narrow service, make the consultation or treatment pathway understandable, and charge only after the customer can see what happens next and what the membership includes.
A durable flywheel for a digital health service connects trust, outcomes, retention, and efficient acquisition. Start by measuring whether members complete the care journey and stay because the service remains useful.
A healthcare startup can spend a long time with little useful feedback because clinical outcomes take time and patients may not explain why they leave. Build short feedback loops around observable steps: intake completion, time to clinician response, fulfillment success, repeat use, and support contacts.
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