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A partner ecosystem platform that securely maps overlapping accounts so companies can coordinate go-to-market work.
about 19,000 companies on platform · over 100 employees
Crossbeam made partner account overlap useful by onboarding both sides together, turning a cold-start network problem into a guided sales motion.
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Crossbeam helps companies collaborate with business partners by securely comparing account data and identifying overlap. Founder Bob Moore describes the product as an enabling layer for go-to-market partnerships, not a data marketplace or open data pool. The company began in 2018 and has more than 100 employees, low eight figures of revenue, and roughly 19,000 companies on the platform; many accounts are free, with a sizable share paying. Moore says the first two years were difficult because one company could not get value without a partner joining too. The team solved that cold-start problem by requiring both sides to participate in joint onboarding sessions, where they could immediately see intersecting accounts. Moore previously built RJMetrics and Stitch, whose acquisition by Talend for $60 million is discussed as a separate founder history. Crossbeam has raised over $116 million according to the interviewer.
Crossbeam’s first customers came from founder-led relationship selling. Bob Moore says his previous companies gave him relationships with people running larger businesses, and the first Crossbeam users included Stitch and Looker.
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Data credibility: Founder interview: Bob Moore himself reports low eight figures of revenue, 100+ employees, and just over 19,000 companies on the platform; the interviewer cites a bit over $116 million raised and Moore confirms it. These are interview claims, not independently verified financials. Many platform accounts are free, and the paid-account count is not specified.
The first dollar depended on two companies showing up together. Crossbeam’s value comes from the intersection of partner account sets, so a single-company signup could not experience the core benefit.
The flywheel began when each active company brought the partner that made its own account data valuable. Joint Jam sessions made that pair activation repeatable and produced an immediate “aha” moment when overlapping accounts appeared.
The first two years required persistence through slow adoption. Moore describes the period as painful because the platform had no single-player mode, and the team spent time recruiting and onboarding pairs before the network could compound.
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