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A guided breathwork app turns short daily sessions into subscription revenue.
$11K average monthly revenue · $22K biggest month · 15K downloads
They built an audience around breathwork before building the app, so the product launched into demand rather than into silence.
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Brothers Jack and Nick Sweeney built Coherence, a breathwork app for regulating the nervous system, after Nick's experience using breathwork during recovery from a serious injury and Jack's background creating content. They spent months publishing short-form videos and building an audience before committing to a full app. The videos generated millions of views and gave them evidence that people cared about the topic. After eight months in market, the founders reported 15,000 downloads, more than 2,000 users, and around $85,000 in revenue. They averaged about $11,000 monthly, with a peak month of $22,000. The app offers guided techniques for focus, stress relief, energy, sleep, and coherence breathing. Its yearly plan costs $40 after a three-day trial, while monthly billing costs $10. The founders reported approximately 50% margins after operating costs of $5,000–$6,000 per month. Their early distribution engine is organic video, supported by editing capacity and later influencer partnerships.
Coherence's first users came from an audience the brothers built before the app existed.
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Data credibility: Jack and Nick Sweeney report approximately $85,000 revenue over eight months, 15,000 downloads, over 2,000 users, an $11,000 average month, and a $22,000 peak month. They also report around 50% margins and $5,000–$6,000 monthly operating costs. These are founder statements in an interview; no independent financial records were cited.
Coherence monetizes a recurring wellness habit with subscriptions: a $40 annual plan after a three-day free trial and a $10 monthly option. For a breathwork product, the first payment usually follows a clear felt benefit, so design onboarding to get a beginner into a guided exercise within minutes.
Coherence's growth loop connects useful content, app experiences, and more content. A viewer discovers a short breathwork clip, tries a guided exercise in the app, and gains a reason to return; that repeated use can generate testimonials, questions, and new scenarios for the next round of videos.
A wellness app can feel quiet before the audience recognizes a useful habit, so Coherence's founders had a practical way to keep moving: publish and test content before investing heavily in software.
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