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A consultant rebuilt a food wholesaler's dispatch and reordering with Claude Code, refused to invoice for it, and took a net 1% of the extra turnover it produced
his own consulting hour is priced at about €400 · his firm's website took 78 hours of his time, was costed internally at €3,000, and runs on €9/month hosting, against agency quotes of €6,000–€7,000 to build the equivalent · €2,500 asking price for a six-hour Notion CRM setup (quoted, not yet sold) · first sales roughly three months after he started learning
Fewer bars = easier, cheaper, or faster for an AI-assisted solo builder. Editorial judgments based on the case details.
Aksel is a consultant who sells his hours at around €400 and who, by his own account, did not understand what any of this automation material was for until he started using it on his own work. The interview is conducted by the person who trained him, inside that trainer's community, which is worth knowing when weighing the numbers. He starts with his own website. He built every character of it with Claude Code — a separate agent for copywriting, AI generation for every image, no human-written text or photography anywhere — spent 78 hours on it, and pays €9 a month to host it. He costed the work at €3,000 against his hourly rate. Then he took it to the web agencies he knows, told them a site like this had been built for €10,000, and watched one offer to do it for €6,000 and another for €7,000. His own competitors, firms older than his, are running plain WordPress pages. The second piece is the one that matters commercially. He adapted an automation his trainer had originally sold to hotel operators and pointed it at a food wholesaler's dispatch problem: collect the orders, assign delivery regions, pick the right truck size, sequence the stops. It replaced roughly three hours of planning a day. He did not invoice for it. He asked for a net 1% of the increase in the client's turnover. The client was doing about €2 million around the same period last year; it is now close to €3 million, which he immediately rounds down himself to about €2.8 million.
9 more sections — how the first customers came, how the first dollar landed, what turned the flywheel, and how they got through the silent stretch. Members read all of it.
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Join the Unicorn Club — $5/moCancel in one click · first payment refundable for 7 daysData credibility: Founder-reported inside a promotional context. Every figure comes from Aksel speaking in an interview conducted by the trainer whose paid community he belongs to, published on that trainer's channel, and the host explicitly frames the outcome as validation of his own teaching — both parties benefit from the story being impressive. Nothing is documented: no contract, no invoice, no dashboard, no client name. The client's growth from about €2M to about €2.8M in turnover is his relay of the client's own number, and he volunteers that he is rounding. The causal link between the automation and that growth is asserted by the host and accepted in the conversation, not demonstrated — what is actually evidenced is the removal of roughly three hours of daily planning work. The 1% is described as a net percentage of the turnover difference with no payment schedule or audit right mentioned; one percent of an €800,000 increase is roughly €8,000, which is our arithmetic on his figures, not a number he states. His own annual or monthly income is never disclosed. The €2,500 Notion CRM price is a quote for a meeting scheduled for the following week, not collected revenue. The €3,000 website figure is what he costed his own firm's site at using his hourly rate — it was never sold to anyone; the €6,000 and €7,000 figures are counter-quotes from agency friends after he told them the site had cost €10,000. The automatic captions drop leading digits from several euro amounts (rendering figures as '.000 euro'), so comparable-system prices mentioned in the interview are described qualitatively rather than quoted. The interview is in Turkish and all pricing is in euros; he never states which country he lives or works in, so none is claimed here.