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Ten years and $100M+ building AI bookkeeping for accounting firms, three weeks from profitability — then eight clients cancelled their expansions in the same quarter, took a third of the revenue with them, and the company had to announce its own shutdown before an acquisition rescued it
$1M+ eight months into year two, roughly 4x, tracking to 4x again · seed of ~$4.5M raised at ~$1M revenue and several hundred clients · $100M+ raised in total · 500-600 people at peak · pricing $69/licence with volume rates below $40 (low-volume tiers historically $399 → $199 → $149/mo) · then a third of revenue lost in one quarter from eight clients
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