Loading page…
Independent mobile attribution and analytics that lets app marketers measure growth without selling their data.
10,000 partners
Fewer bars = easier, cheaper, or faster for an AI-assisted solo builder. Editorial judgments based on the case details.
Oren Kaniel and Reshef started AppsFlyer after seeing a mobile ecosystem full of growth but very little independent measurement. The founders wanted a neutral referee for app developers: software that could attribute installs and marketing outcomes without buying media, selling data, or promoting an owned app. They began in Israel and learned directly from mobile-first companies in Asia before expanding globally. The transcript puts the company at $300M in annual recurring revenue, with the founder confirming the figure. Its model charges for measurement and related services, including free entry, usage-based pricing, and contracts for larger customers. The operating lesson is less about one dashboard than about building trust in a conflicted ecosystem and preserving that position as the market changes.
9 more sections — how the first customers came, how the first dollar landed, what turned the flywheel, and how they got through the silent stretch. Members read all of it.
The quick-reference card — acquisition channels, replication playbook, and risk map — is members-only.
Join the Unicorn Club — $5/moCancel in one click · first payment refundable for 7 daysPaste into Claude Code / Codex and get a working version of this product end-to-end.
Two production-grade prompts per idea — a full build spec and an SEO growth plan — plus 10 tailored build specs a week. Members only.
Join the Unicorn Club — $5/moCancel in one click · first payment refundable for 7 daysEvery claim traces back to a listed source.
Source links and the full captured transcripts — the raw material behind every number — are members-only.
Join the Unicorn Club — $5/moCancel in one click · first payment refundable for 7 daysData credibility: Founder interview; the $300M ARR figure is stated by the interviewer and confirmed by Oren Kaniel, but no audited statements or third-party dashboard are shown. The 10,000-partner figure comes from the interview discussion and is not independently verified in the transcript.